The Relationship Economy: Building Stronger Customer Connections in the Digital Age
In The Relationship Economy, author John DiJulius teaches business leaders about the importance of relationship building in the digital age. He argues that in spite of (and because of) the advances in tech, we’ve become a less connected society. We have dramatically evolved away from face-to-face communication, and the skill of building rapport is evaporating.
This means that customer personalization and relationships are more important now than ever–and they will be the key to success for businesses moving forward.